About Sami's Superfood
About Us
Sami Asmar, the founder of Sami’s Superfoods, founded the company in 2021. His goal was to source high quality and healthy foods from environmentally conscious and ethical suppliers around the world.
In 2023, the company started focusing on selling fresh roasted nuts all around the UK. By the end of 2023, the company had gained over 20,000 customers, and by the beginning of 2025, it had launched its zero-added sugar chocolate range under the brand name Tops. By the end of 2025, the company achieved its biggest goal by selling over 200k units of chocolate and over 100 tons of nuts. This rapid growth was largely due to the company’s focus on high-quality products.
Our mission is to give people snacking pleasure, but without any of the regret, guilt and cravings that sometimes come with it.
Using all of our expertise and knowledge, our enduring ambition is to cut the sugar, without cutting the sweetness.
By doing so, we believe we can give our customers delicious treats that can also be part of a balanced diet.
